Search Engine Marketing having its common acronym SEM is the Web Marketing which means enhancing web related content according to some defined startegies so as to bring results which provide a uniform and defined results on SERP (Search Engine Result Page). Search Engine Marketing is broadly categorized into two aspects:
Unpaid Search Marketing : Search Engine Optimization
Paid Search Marketing : Display Advertising, Text Advertising, YouTube Advertising
SEO stands for search engine optimization and it is the most important part of digital marketing. If you are a marketer or a businessman or an entrepreneur you must have a knowledge on Search Engine Optimization.
To make a clear concept on SEO you need to understand the following points
To get a descriptive knowledge try with this easy to understand Blog about SEO. If you want to create a brand awareness with SEO you must have a properly optimized SEO friendly website and awesome unique contents.
For a better Communication with your valuable audience you need to design seo friendly website. As the world goes online you should make a digital marketing strategy to make your brand awareness.
What You need to build a properly optimized site: