Search Engine Marketing having its common acronym SEM is the Web Marketing which means enhancing web related content according to some defined startegies so as to bring results which provide a uniform and defined results on SERP (Search Engine Result Page). Search Engine Marketing is broadly categorized into two aspects:

Unpaid Search Marketing : Search Engine Optimization

Paid Search Marketing : Display Advertising, Text Advertising, YouTube Advertising

SEO stands for search engine optimization and it is the most important part of digital marketing. If you are a marketer or a businessman or an entrepreneur  you must have a knowledge on Search Engine Optimization.

To make a clear concept on SEO you need  to understand the following points

  • What Are The Important Tools Used In Seo?
  • What Is On Page SEO?
  • What Is Off Page SEO?
  • What Is the Role Of Google Analytics ?
  • What Is Google Search Console?
  • Role Of Sitemap In A Website?
  • How To Do A Keyword Research?
  • Robots.txt Indicates What?

To get a descriptive knowledge try with this easy to understand Blog  about SEO. If you want to create a brand awareness with SEO you must have a properly optimized SEO friendly website and awesome unique contents.

For a better Communication with your valuable audience you need to design seo friendly website. As the world goes online you should make a digital marketing strategy to make your brand awareness.

What You need to build a properly optimized site:

  • Make Sure Your Url must be user friendlysearch
  • Integrate Social Profiles
  • Optimize Images with Alt Tag
  • Make Sure You Have Sitemap
  • Use Robots.txt


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